Comprehensive analysis about various media like the television, radio, cinema and outdoor advertising has shown that the amount spent in advertisement has grown by 3.5% in the year 2007, while the growth of internet advertising has shown a rise by 43 per cent. This shows that Internet advertising agencies are contributing a huge amount towards advertisements.

These agencies provide excellent medium for the bringing about brand awareness and brand promotion and they are also providing solutions for online advertising and publishing. They also provide consultancy in various Internet marketing fields like engine optimization, e-mail marketing etc.

India is emerging as an Internet hub and due to this these Internet advertising agencies are achieving a lot of success. The growing awareness of computers and Internet has become a tool for empowerment. Net savvy users have started using this medium for not only buying but for also selling their goods. Online shopping has grown by heaps as India is growing fast in the online advertising industry.

Affluent urban class people are not the only Internet savvy people of growing India. The growing popularity of online services like application forms for exams, e-ticketing, e-marketing etc has encouraged even the less affluent people to become net savvy. These facts are encouraging more and more companies to promote their brands online. Soon majority of the people in India will be doing their daily transaction using Internet services, thus promoting advertising agencies to put up their brands online.